Friday, May 7, 2010

Better cosy or scientifically organized?

My favourite website, Etsy, has now a new homepage


Even if I were used to the previous version, I find this new homepage clearer and more appealing. You can see the whole selection of items at a glance, without scrolling down the page. Navigation and side menu are easier to find, but I feel this interface is quite "cold", less cosy and intimate.


Etsy is about handmade items, artisanal creations and ecofriendly manufactures: a familiar and intimate yet well-organized page would have been definitely a better welcome page to all users, both  old and new ones. 


I'll become acquainted with this homepage, but for now let me twist my nose.

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